This 60 year old retail establishment was purchased 17 years before our involvement by the current owner of the company. The company’s sales had peaked at $4 million in 2006, which had dropped to $1.75 million during 2010 as a result of the recession. By August of 2011 the company reached a sales rate of $500,000 per month, resulting in net before tax profits of $65,000 during the month, compared to showing an operating loss during the same month last year. The increase in sales matrialized as a result of developing an outside sales force which compensated the loss of sales that the company suffered in its traditional mode of retail.

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