Company Profile: Provider of Long-Term Care Plans
A local branch of an insurance company specializing in selling long term care plans was experiencing low sales. The normal mode of sales was cold calling by sales agents who would then make an appointment to see mostly retired individuals in order to explain the program and close the sale.
In the beginning there was no methodical approach to train the callers do this successfully. After six months, the sales increased by 35% as a result of the sales training routine that was established.